Your source for all terms, policies, and legal information that keep Looma safe and transparent.
Welcome to Looma. These Terms and Conditions ("Terms") constitute a legally binding agreement between you and 17110341 Canada Inc. (operating as "Looma", "Looma Inc.", "we", "us", or "our"), a corporation federally incorporated under the laws of Canada with registered offices in Hamilton, Ontario. These Terms govern your access to and use of the Looma platform, mobile applications, websites, social utility tools, and related services (collectively, "Services"). By accessing, browsing, registering an account, or using the Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and our incorporated Privacy Policy. If you do not agree to these Terms, you may not access or use the Services.
You must be at least 18 years old to create a Looma account. Account creation requires adulthood to be declared or verified; if a person indicates they are under 18 during onboarding, account creation does not proceed. Children and adolescents do not create their own standalone accounts. Instead, a verified adult may add a minor as a sub-profile under their own account, subject to the parental controls and safety rails described in Section 9.
By creating an account, you represent and warrant that you are at least 18 years old, have the legal capacity to enter into a binding contract under applicable law, and that any information you provide, including your age and identity, is accurate, current, and complete.
Looma operates a tiered access model based on verified age. The features, communication channels, and content available to a profile are strictly determined by its age tier. Misrepresenting age — whether your own, or that of a sub-profile you create — to access features or content outside the permitted tier is a material violation of these Terms and will result in immediate account termination.
You are solely responsible for the content you post, your account security, and your interactions with other users on Looma. You agree not to use Looma for any unlawful purpose, to violate any rights of others, or to engage in harassment, fraud, hate speech, spam, automated data harvesting, or any harmful conduct prohibited under our User Policy (Section 3) and Zero Tolerance Policy (Section 7).
You retain full ownership of any original text, photographs, videos, audio, or other content you create and post to Looma ("User Content"). However, to enable Looma to operate the platform and deliver the Services, you hereby grant 17110341 Canada Inc. a non-exclusive, worldwide, royalty-free, transferable, sublicensable license to host, store, cache, reproduce, adapt, publish, display, and distribute your User Content solely in connection with operating, maintaining, improving, protecting, and promoting the Services. This license terminates when you delete your User Content or close your account, subject to standard technical backup cycles and any statutory retention requirements for ongoing safety or legal investigations.
Absolute Proprietary Discretion: 17110341 Canada Inc. reserves the absolute right, authority, and sole discretion to suspend, terminate, restrict, throttle, shadow-ban, or delete any account, sub-profile, username, handle, storefront, listing, or message, or to restrict access to any part of the Services, at any time, for any reason or no reason whatsoever, with or without prior notice, and without liability or penalty to you. This discretionary authority applies unconditionally regardless of whether an enforcement action or initial flag was generated automatically (including through AI safety models, dynamic spam thresholds, or three-strike escalation algorithms) or following manual human review.
No Property Rights in Accounts & Lost Revenue Disclaimers: Platform accounts, profiles, usernames, handles, follower counts, community vouch networks, reputation metrics, digital badges, and visible placement or algorithmic distribution across the Services are not property. You do not own, possess, or hold any proprietary, intellectual property, or vested economic rights in your account, profile, audience reach, or storefront visibility. Access to the Services is granted solely as a limited, personal, revocable, non-exclusive, non-transferable, and non-assignable license. Users, creators, community administrators, and marketplace hosts irrevocably agree that 17110341 Canada Inc. shall have no liability under any legal theory—including breach of contract, tort, negligence, unjust enrichment, quantum meruit, business interruption, or loss of prospective economic advantage—if an account, profile, or marketplace storefront is flagged, suspended, throttled, placed on hold, or terminated, including where an automated moderation pause or account hold coincides with a high-traffic sales period, holiday weekend, product launch, or active fundraising campaign.
Safe Harbor Limitation & No Affirmative Duty to Monitor: While Looma Inc. actively deploys automated safety tools, machine learning filters, and human reviewers to protect minors and maintain community standards, Looma assumes no affirmative legal duty, contractual obligation, or liability for failing to catch, detect, filter, or immediately remove harmful, defamatory, offensive, or unlawful content posted by third parties. Looma is strictly an interactive computer service, communications conduit, and software utility provider—a pipeline, not a publisher or speaker—and does not endorse, guarantee, or assume responsibility for any third-party content or user conduct.
We may modify these Terms from time to time to reflect operational, technological, or legal developments. If changes are material, we will provide notice by posting the updated Terms on our website, updating the effective date, and, where appropriate, notifying you through email or in-app notification. Your continued use of the Services following such modifications constitutes your acceptance of the revised Terms.
The Services, software, and all utility features—including without limitation real-time automated AI content moderation, proximity vouching, NFC tags and bracelets, QR code generation and scanning, marketplace checkouts, host payment routing, location tagging, messaging, and push notifications—are provided strictly on an "as is" and "as available" basis, with all faults and without warranties, representations, or conditions of any kind, whether express, implied, statutory, or collateral.
To the maximum extent permitted by applicable law, 17110341 Canada Inc. expressly disclaims all warranties of merchantability, fitness for a particular or utility purpose, quiet enjoyment, uninterrupted service, data accuracy, title, and non-infringement. We do not warrant that the Services will function without interruption, latency, hardware or sensor incompatibility, or software bugs, or that data loss, corrupted communications, or temporary outages will not occur.
To the maximum extent permitted by applicable law, in no event shall 17110341 Canada Inc., its directors, officers, employees, agents, affiliates, subsidiaries, or licensors be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, or any loss of profits, revenues, goodwill, business opportunities, data, or utility downtime, arising out of or related to your access to or use of, or inability to access or use, the Services or any utility feature, even if advised of the possibility of such damages.
In no event shall Looma's total aggregate liability arising out of or relating to these Terms or the Services exceed the greater of: (a) the total amounts paid by you to Looma in the twelve (12) months immediately preceding the claim; or (b) one hundred Canadian dollars (CAD $100.00).
These Terms, their interpretation, and any dispute, controversy, or claim arising out of or related to your access to or use of the Services shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without giving effect to any choice or conflict of law principles. Subject to Section 1.9 and applicable statutory consumer protection legislation, you irrevocably agree to submit to the exclusive personal and subject-matter jurisdiction of the courts of the Province of Ontario located in the City of Hamilton or the City of Toronto, Ontario, Canada, for the resolution of any suit, action, or proceeding.
Commercial & General Arbitration: Except where strictly prohibited by applicable statutory consumer protection legislation, you and 17110341 Canada Inc. agree that any dispute, controversy, or claim arising out of, relating to, or in connection with these Terms, their breach, termination, enforcement, interpretation, or validity, or your use of the Services, will be submitted to and finally resolved by private, confidential, binding individual arbitration administered in accordance with the Ontario Arbitration Act, 1991 (S.O. 1991, c. 17) or the National Arbitration Rules of the ADR Institute of Canada (ADRIC). The legal seat and place of arbitration shall be Hamilton or Toronto, Ontario, Canada. The arbitration shall be conducted before a single neutral arbitrator appointed pursuant to such rules, in the English language. Judgment on the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. Either party retains the right to bring an individual action in the Small Claims Court of the Superior Court of Justice of Ontario, or to apply to the Ontario Superior Court of Justice for urgent interim, interlocutory, or injunctive relief to prevent actual or threatened infringement, misappropriation, or violation of intellectual property rights, trade secrets, or confidential information.
Class Action and Representative Proceeding Waiver: To the maximum extent permitted by applicable law, you and Looma each agree that any proceeding to resolve or litigate any dispute will be conducted solely on an individual basis. Neither you nor Looma will seek to have any dispute heard as a class action, collective action, private attorney general action, or in any other proceeding in which either party acts or proposes to act in a representative capacity. No arbitration or proceeding may be joined, consolidated, or combined with another without the prior written consent of all parties.
Ontario & Canadian Consumer Protection Saving Language: This Section 1.9 is intended to apply strictly to the extent permitted by applicable consumer protection laws. If you are an individual consumer residing in Ontario or another Canadian province or territory where pre-dispute mandatory arbitration agreements or class action waivers in consumer contracts are declared void, unenforceable, or prohibited by statute (including sections 7 and 8 of the Ontario Consumer Protection Act, 2002, S.O. 2002, c. 30, Sched. A / Consumer Protection Act, 2023, S.O. 2023, c. 23, Sched. 1, and sections 11.1 and 19 of the Quebec Consumer Protection Act, CQLR c. P-40.1):
30-Day Opt-Out Mechanism: If you are subject to the arbitration agreement above and do not want to be bound by it, you may opt out by sending an email notice to legal@looma.social within thirty (30) days of first registering or accepting these Terms. The notice must specify your full legal name, the email address associated with your account, and an explicit, unequivocal statement that you decline to be bound by the arbitration agreement. An opt-out notice applies only to arbitration and does not alter any other section of these Terms.
Minor Claims Exclusion: This arbitration clause does not apply to any claim brought on behalf of a minor for bodily harm or privacy violation arising from their use of a sub-profile, where applicable provincial or federal law prohibits such claims from being submitted to pre-dispute arbitration.
You agree to indemnify, defend, and hold harmless 17110341 Canada Inc., its officers, directors, employees, contractors, and affiliates from and against any third-party claims, damages, liabilities, losses, and expenses (including reasonable legal and accounting fees) arising out of or related to your use of the Services, your User Content, your commerce or host activities, or your violation of these Terms or applicable law.
Where a claim arises from a minor's use of a sub-profile, this indemnification obligation is owed solely by the verified adult who created and manages that sub-profile, not by the minor.
Looma Community and our utility software provide proximity-based connection tools, including Bluetooth and location beacons, one-time QR-code proximity vouching, NFC bracelets and tags, and coordinate-sharing for community gatherings. You acknowledge that Looma is exclusively a software and utility communications platform, not an event organizer, security provider, chaperone, dating agency, or employer.
No Criminal Background Checks or Vetting: Looma does not conduct criminal record checks, background investigations, sex offender registry checks, credit checks, or character references on its users. Account verification signals (such as operating-system age signals, payment method authorizations, or community vouches) confirm only technical account criteria, not a user's moral character, honesty, emotional stability, criminal history, or physical safety. Looma makes no representations or warranties regarding the conduct, background, or safety of any user you may encounter.
Express Assumption of Risk: Meeting individuals in person or participating in proximity vouching carries inherent and significant risks. You voluntarily, knowingly, and freely assume ALL risks, both known and unknown, associated with any offline, physical, or in-person encounter, meetup, transaction, gathering, or proximity vouching arranged, facilitated, or coordinated through or in connection with the Services. These risks include, without limitation: bodily injury, severe physical harm, permanent disability, paralysis, death, psychological or emotional trauma, assault, sexual battery, harassment, stalking, kidnapping, robbery, theft, property damage, fraud, and the contraction or transmission of communicable diseases or illnesses.
Comprehensive Release and Waiver of Claims: To the maximum extent permitted under the laws of the Province of Ontario and the federal laws of Canada, you (on your own behalf and on behalf of your estate, heirs, executors, administrators, next of kin, and assigns) hereby unconditionally and irrevocably release, waive, acquit, covenant not to sue, and forever discharge 17110341 Canada Inc., its founders, officers, directors, shareholders, employees, contractors, agents, and affiliates (collectively, the "Released Parties") from any and all liability, claims, demands, losses, damages, costs, or causes of action of every kind and nature whatsoever, whether known or unknown, foreseen or unforeseen, arising out of or related to:
Safety Precautions & Minor Protection: You agree to take all reasonable personal safety precautions: always meet in busy, well-lit, public spaces; never meet in secluded or private residences; arrange your own independent transportation; and notify a trusted friend or family member of your whereabouts. Minor sub-profiles are strictly forbidden from participating in physical proximity vouching or offline meetups without the verified adult account holder being physically present and supervising.
If you access Looma through the Apple App Store or Google Play, your use is also subject to that store's own terms of service. For users on iOS, you acknowledge that this agreement is between you and Looma alone, not Apple, and that Apple has no obligation to provide maintenance or support for the Services. Apple is not responsible for any claims by you or a third party relating to the Services, including product liability claims, regulatory non-compliance, and consumer protection claims. Should the Services fail to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price, if any, for the Services; Apple has no other warranty obligation with respect to the Services. Apple is a third-party beneficiary of this section and has the right to enforce it directly against you.
Looma is not liable for any delay or failure to perform arising from causes outside our reasonable control, including natural disasters, acts of government or telecommunication authorities, widespread internet or infrastructure outages, cyberattacks, labor disputes, or interruptions caused by third-party service providers such as Stripe or cloud hosting facilities.
If any provision of these Terms is found to be illegal, invalid, or unenforceable under applicable law, that provision will be severed or modified to the minimum extent necessary to make it valid and enforceable, and the remaining provisions will continue in full force and effect.
Looma's failure to enforce any right or provision of these Terms shall not operate as a waiver of such right or provision. Any waiver must be executed in writing by an authorized corporate officer of 17110341 Canada Inc.
Looma operates in strict compliance with Canada's Anti-Spam Legislation (CASL, S.C. 2010, c. 23) and Canadian electronic messaging regulations. We distinguish between two legal categories of electronic communications:
Unbundled Express Consent at Sign-Up: To send "What's New", feature updates, or promotional messages, Looma collects unbundled Express Consent at sign-up. In accordance with CASL guidelines, consent for commercial electronic messages is never bundled, pre-checked, or buried within these general Terms of Service or Privacy Policy. Express consent requires an explicit, separate, unchecked checkbox at registration (or within account notification preferences) stating: "I agree to receive product updates and news from Looma Inc. (You can opt out at any time)."
Sender Identification & Single-Click Unsubscribe Mechanism: Every Commercial Electronic Message sent by Looma clearly identifies 17110341 Canada Inc. as the sender, displays our physical corporate mailing address (100 Main St E 202 #3111, Hamilton, ON L8N 3W4, Canada), provides our contact email (privacy@looma.social or support@looma.social), and includes a prominent, functioning, single-click unsubscribe link. All unsubscribe requests are processed at no cost and take effect immediately, and in no event later than ten (10) business days from transmission pursuant to CASL s. 11(3).
If you have any questions about these Terms, please contact our legal department at legal@looma.social or write to: 17110341 Canada Inc., 100 Main St E 202 #3111, Hamilton, ON L8N 3W4, Canada.
17110341 Canada Inc. ("Looma", "we", "us", or "our") is committed to protecting your privacy and managing personal data responsibly. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you access our Services. We comply with Canada's federal Personal Information Protection and Electronic Documents Act (PIPEDA), the statutory 10 Fair Information Principles, and applicable provincial privacy legislation (including Alberta's PIPA, British Columbia's PIPA, and Quebec's Act respecting the protection of personal information in the private sector / Law 25), as well as the EU General Data Protection Regulation (GDPR) and applicable US federal and state privacy frameworks.
We may collect personal data such as your email address, phone number, and coarse location, as well as content you upload, messages you send, and technical data such as device identifiers, operating system version, and IP address.
Name is optional. Adult account holders may choose to add any name to their profile so that friends can find them through search, as described in Section 2.11. You are not required to provide your legal name, and account creation does not require this field to be completed. Minor sub-profiles do not have an independent legal name field; the verified adult who creates a sub-profile chooses whatever display name or nickname is shown for it.
Your data is used strictly to provide, maintain, and improve the Services, facilitate authentic communication, ensure user safety, prevent fraud, and personalize your experience. We may also use aggregated and anonymized data for internal performance analytics and product development.
Looma utilizes automated artificial intelligence (AI), machine learning models, and algorithmic filters alongside human safety reviewers to screen text, video, and audio in real time for safety, child protection (CSAM), fraud detection, and policy compliance. All text content is screened in real time prior to delivery or publication, and media content is scanned to detect harmful or exploitative material. This processing is strictly a safety function: content screened by these systems is never used to construct advertising profiles or shared with third parties for commercial marketing purposes.
Multi-Tiered Moderation Architecture: To balance proactive community safety with user experience and operational fairness, Looma implements a structured moderation framework:
Algorithmic Risk Disclosure & Disclaimers: Automated moderation systems operate based on probabilistic statistical models and may occasionally produce false positives (such as mistakenly flagging benign content or temporarily suspending a profile, listing, or message) or false negatives. To the maximum extent permitted by applicable law, 17110341 Canada Inc. disclaims liability for any disruptions, delays, reputational impact, commercial losses, or business interruptions resulting from automated safety interventions or algorithmic classifications. Automated flags are subject to human review upon request. If you believe an enforcement action was taken in error, you may submit an appeal to safety@looma.social for prompt human review.
Looma actively runs digital marketing and user acquisition campaigns through Google Ads and related advertising networks. In accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and statutory guidance from the Office of the Privacy Commissioner of Canada (OPC) on online behavioral advertising and meaningful consent, we provide the following detailed disclosures regarding our advertising and data-sharing practices:
Third-Party Technologies Deployed: Looma utilizes Google advertising technologies, including the Google Ads conversion tracking tag, Google Tag Manager, tracking pixels, web beacons, and mobile software development kits (SDKs), such as Google AdMob. These technologies enable us to measure the performance of our advertising campaigns, perform conversion attribution, and optimize marketing expenditures.
Categories of Data Shared with Advertising Partners: When you click a Looma advertisement or interact with our website or applications as an adult user, certain non-sensitive technical and commercial event data may be transmitted to Google LLC and its affiliates, including: (a) unique device and advertising identifiers (such as Apple's Identifier for Advertisers [IDFA] on iOS and the Google Advertising ID [AAID] on Android); (b) Internet Protocol (IP) address; (c) browser type, language, and operating system; (d) click identifiers (e.g., GCLID); and (e) platform engagement events (such as downloading the app, completing registration, or initiating an order).
Purposes of Data Processing: Data shared with Google is used strictly for legitimate commercial and analytical purposes under PIPEDA Principle 2 & 4: (a) attribution modeling and return on ad spend (ROAS) measurement; (b) preventing fraudulent or invalid ad clicks; (c) optimizing ad delivery and bidding algorithms; and (d) displaying relevant advertisements to adult audiences (including interest-based advertising and similar/lookalike audience modeling).
Cryptographic Hashing & Enhanced Conversions: If Looma utilizes Google Enhanced Conversions or Customer Match features to measure offline or cross-device conversions, any first-party data provided (such as an email address) is pseudonymized using one-way cryptographic hashing (SHA-256) prior to transmission. Plaintext personal information is never shared with Google for conversion matching.
No Sale of Personal Data: Looma does not sell, rent, or trade your personal information to third-party data brokers or advertisers. Looma never shares private communications, direct messages, photos, videos, address books, or financial payment details with Google Ads or any commercial marketing partner.
Absolute Protection for Minor Sub-Profiles: In compliance with Canadian youth privacy guidelines, Quebec Law 25, and international child safety standards, Looma strictly prohibits the deployment of advertising pixels, remarketing tags, or behavioral profiling tools on minor sub-profiles or within youth safety tiers. All advertisements served to minor or non-adult tiers are strictly contextual and non-personalized, and device advertising identifiers are suppressed.
How to Exercise Meaningful Choice & Opt Out: Adult users may exercise their statutory right under PIPEDA to withdraw consent or opt out of personalized advertising and conversion tracking through any of the following mechanisms:
We do not sell, rent, or trade your personal data. We share information only with trusted third-party service providers who assist us in operating our platform (such as cloud infrastructure providers, Stripe for payment processing, and certified identity verification vendors) under strict confidentiality agreements, or when legally required by law enforcement, subpoena, or competent regulatory authorities.
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, to provide the Services, and to comply with statutory legal, tax, or safety retention obligations. You may request deletion of your account and personal data at any time, subject to statutory retention limits.
We implement technological, physical, and organizational security safeguards appropriate to the sensitivity of personal data, including industry-standard TLS encryption in transit, encrypted databases at rest, and role-based access restrictions. While we employ rigorous security practices, no digital system is completely invulnerable, and we cannot guarantee absolute security against all unauthorized breaches.
Under PIPEDA and applicable provincial privacy legislation (as well as the GDPR where applicable), you have the right to:
Looma does not knowingly allow children under the age of 13 on the platform in any form. Sub-profiles indicating an age under 13 cannot be created, and if we learn any such profile exists, we immediately delete all associated data and disable the profile.
Minors (ages 13 to 17) are present on Looma exclusively as sub-profiles created and controlled by a verified adult. In compliance with Canadian youth privacy guidelines (including OPC guidance and Quebec Law 25, which requires express parental or guardian consent for minors under 14), the verified adult provides affirmative consent at the time of profile creation and exercises ongoing supervision via PIN-protected controls.
For all minor sub-profiles, Looma enforces strict data minimization: we collect only the minimal data necessary to deliver the safety-restricted feature set. We strictly forbid behavioral ad targeting, precise GPS tracking, and third-party data sharing for minors. A parent or guardian may withdraw consent or delete a minor's sub-profile at any time by contacting privacy@looma.social.
Looma does not store raw age verification signals received from device operating-system platforms. When an age signal is received from Apple App Store or Google Play, it is used immediately to assign the safety tier. Only the resulting tier assignment, verification source, and verification status are retained. Raw platform signals are never persisted.
For users verified through payment card validation, Looma stores only verification status. Payment card details are processed entirely by Stripe. Looma never stores card numbers, CVVs, or payment instrument details.
For users verified through community vouching, Looma stores only the vouch relationship record (voucher account reference, declared relationship context, and timestamp). No identity documents are collected or stored for vouching.
For users verified through government-issued ID checks, document data and biometric verifications are processed directly by certified third-party identity partners. Looma never stores document images, passport/license numbers, or biometric vectors.
Where an operating-system signal is unavailable for any reason, users are placed in Unverified status by default with read-only access. Full platform access requires independent verification. Signal unavailability cannot result in elevated access under any circumstances.
Looma allows adult account holders to search for other adult account holders by name so they can connect with people they know. Adult-to-minor search is structurally blocked and impossible under any circumstance. An adult account can never search for, discover, or be shown a minor sub-profile.
Minor sub-profiles may search for other minor sub-profiles only by the display name or nickname assigned by their parent. A search result alone grants no ability to message, call, or follow. Where a minor receives a follow request, that request cannot be accepted without the adult account holder's PIN.
Communities and organizations on Looma may operate shops, fundraisers, or charity drives. Before any commerce arm goes live, the account holder must submit business verification documentation, which is reviewed and approved by Looma personnel—not an automated system.
To secure commerce operations, Looma maintains limited, scoped audit logs: records of approval decisions (reviewer and timestamp), ownership access records, and sign-in attempt logs for commerce administrators. These security records exist strictly to prevent fraud and secure transaction integrity, separate from general platform usage.
Payment processing is handled entirely by Stripe Connect. Looma retains only transaction reference records (amounts, timestamps, status, and associated commerce arms) for reconciliation and reporting.
We may update this Privacy Policy periodically to reflect technological, operational, or legal changes. When material modifications occur, we will post the updated policy with a revised effective date and provide notice through our website or application.
If you have questions about this Privacy Policy, your personal data, or wish to exercise your statutory rights under PIPEDA or provincial privacy legislation, please contact our designated Corporate Privacy Officer:
Corporate Privacy Officer
17110341 Canada Inc. (Looma)
100 Main St E 202 #3111
Hamilton, ON L8N 3W4
Canada
Email: privacy@looma.social
You also have the right to lodge an inquiry or complaint with the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca (30 Victoria Street, Gatineau, QC K1A 1H3, Toll-free: 1-800-282-1376) or your relevant provincial privacy commissioner (such as the Information and Privacy Commissioner of Ontario, or the Commission d'accès à l'information du Québec).
The Looma User Policy is designed to promote respectful and constructive interactions while protecting users and communities. By using Looma, you agree to adhere to the following guidelines and responsibilities.
You agree to use Looma only for lawful purposes and in a way that does not infringe upon the rights or restrict the use of others. Harassment, hate speech, impersonation, and the spread of misinformation are strictly prohibited.
Users must follow Looma's community guidelines, which are intended to foster healthy, inclusive, and respectful environments. Content or behavior that violates these standards may be moderated or removed.
Prohibited activities include spamming, exploiting security vulnerabilities, reverse engineering our platform, distributing malicious software, or engaging in any conduct that could harm the platform or its users.
While users retain ownership of their content, Looma may moderate or remove posts that violate this policy. Content must not include illegal material, violent threats, or sexually explicit content.
We encourage users to report inappropriate behavior or content. Looma reviews reports promptly and takes appropriate action, which may include warnings, content removal, or account suspension.
Users are responsible for maintaining the confidentiality of their login credentials. You agree to notify Looma immediately of any unauthorized use of your account or suspected breach of security.
Violations of this User Policy, our Community Standards, or our Zero Tolerance Policy may result in warnings, content removal, feature throttling, temporary suspension, or permanent account termination. In accordance with Section 1.4:
We reserve the right to investigate and take legal action against conduct that violates these rules or the law.
To report abuse or violations of this User Policy, contact us at safety@looma.social.
All content, software, graphics, user interfaces, visual design, audio, trademarks, and logos created or provided by Looma are the exclusive intellectual property of 17110341 Canada Inc. or its licensors, protected by Canadian, United States, and international copyright, trademark, and intellectual property laws.
17110341 Canada Inc. and its licensors retain all right, title, and interest in and to the Services, software, architecture, algorithms, patents and patent-pending inventions, hardware integrations, and design elements. You may not reproduce, reverse engineer, decompile, modify, distribute, or create derivative works based on any portion of the platform without our prior written authorization.
Users retain full copyright and ownership of the original text, photographs, video, and audio they create and post to Looma. By posting or transmitting content on or through the Services, you grant 17110341 Canada Inc. a worldwide, non-exclusive, royalty-free, transferable, sublicensable license to host, store, cache, display, reproduce, adapt, and distribute your content solely as required to provide, secure, operate, and promote the Services. You represent and warrant that you possess all necessary rights, licenses, and permissions to publish the content you share on Looma without infringing any third-party intellectual property rights.
In Canada, Looma complies with the statutory "Notice and Notice" regime established under sections 41.25 and 41.26 of the Canadian Copyright Act (R.S.C., 1985, c. C-42), as amended by the Copyright Modernization Act. Under Canadian law, as an online network service intermediary, Looma does not adjudicate copyright claims or summarily remove content upon receiving an informal notice; instead, Looma operates the statutory notice-forwarding system:
To be valid under the Canadian Copyright Act, a Canadian copyright notice must be in writing and state: (a) the claimant's name and address; (b) identification of the copyrighted work infringed; (c) the claimant's interest or right in the work; (d) the location data (URL or post link) of the alleged infringement; (e) the date and time of the alleged infringement; and (f) any other statutory specifications.
For users, copyright owners, and claims subject to United States jurisdiction, Looma complies with the safe harbour provisions of the Digital Millennium Copyright Act ("DMCA") (17 U.S.C. § 512). Looma maintains a registered Designated Agent with the U.S. Copyright Office to receive formal notifications of claimed copyright infringement.
Notices under either the Canadian Copyright Modernization Act or the U.S. DMCA should be directed to the corporate Designated Agent of 17110341 Canada Inc. at:
Copyright & Intellectual Property Department
17110341 Canada Inc. (Looma)
100 Main St E 202 #3111
Hamilton, ON L8N 3W4
Canada
Phone: 289-266-4321
Email: copyright@looma.social (with copy to legal@looma.social)
To be effective under 17 U.S.C. § 512(c), a U.S. DMCA notification must be provided in writing to our Designated Agent and include substantially:
Upon receipt of a valid DMCA takedown notice, Looma will disable access to or remove the identified material and notify the user who posted it.
If you believe your content was removed or disabled under a U.S. DMCA notice by mistake or misidentification, you may submit a formal counter-notification to our Designated Agent. A valid counter-notification must contain: (a) your physical or electronic signature; (b) identification of the material that was removed and its prior location; (c) a statement under penalty of perjury that you have a good-faith belief the material was removed by mistake or misidentification; and (d) your name, address, telephone number, and a statement consenting to the jurisdiction of the federal district court in your judicial district (or, if outside the U.S., the federal district court where Looma may be found) and accepting service of process from the original complainant. Upon receipt of a valid counter-notification, Looma may restore the material in 10 to 14 business days unless the complainant files a court action.
Under both Canadian and U.S. compliance standards, Looma maintains a strict repeat infringer policy. We will terminate, in appropriate circumstances and at our sole discretion, the accounts of users who repeatedly infringe intellectual property rights.
The platform utility architectures, systems, and real-world implementation methodologies utilized across the Services—including, without limitation, the patent-pending, closed-loop programmatic allocation framework linking encrypted Near Field Communication (NFC) hardware devices, wearable bracelets, beacons, and quick-response (QR) proximity markers directly to proprietary application data ledgers—constitute the highly confidential trade secrets and proprietary technological inventions of 17110341 Canada Inc.
Users, participating necessity merchants, community organizations, partner shelters, donors, and third parties explicitly agree that accessing the Services, distributing or wearing NFC hardware components, or interacting with platform data registers grants no license, implied rights, title, or interest under any domestic or international patent frameworks. Any attempt to reverse engineer, decompile, duplicate, replicate, extract, or derive structural workflows from this closed-loop ecosystem without express prior written corporate authorization from 17110341 Canada Inc. is strictly prohibited and will be prosecuted to the maximum extent of the law.
For copyright inquiries, email our corporate Designated Agent at copyright@looma.social. For general intellectual property, patent, or corporate trademark matters, contact legal@looma.social.
This section explains how user accounts and billing-related services operate on Looma, including subscriptions, payments, and refunds where applicable.
To access certain features, users must create an account using accurate and complete information. You are responsible for keeping your credentials secure and for all activities under your account.
Some Looma features may be offered as premium subscriptions. These services are billed on a recurring basis and will renew automatically unless canceled before the end of the billing cycle.
Payments are securely processed through our authorized third-party providers. Looma does not store complete payment details on our servers.
This section describes how payments and commercial transactions operate on Looma for shops, fundraisers, and charity drives (each referred to as an "arm"):
A cart may include items from more than one host — shops, fundraisers, and charity arms from different organizations or communities can sit in the same cart together. However, checkout currently requires that the items being paid for resolve to a single host payee. If a buyer's selection spans more than one host, checkout will ask the buyer to deselect the other host's items or check out separately. Multiple arms belonging to the same host (for example, one organization's shop and fundraiser) may be checked out together as a single payee.
Once a single-payee checkout is confirmed, Looma creates one payment charge directly on that host's own Stripe Connect account for the merchandise or donation subtotal across the selected arms, plus any applicable tax and shipping. Looma then applies its platform commission as an application fee on that charge. Funds settle to the host's Connect balance net of Stripe's processing fee and Looma's commission; Looma does not add a separate surcharge line to the buyer's price for its commission.
On new host Connect accounts, Stripe's card processing fee is paid from the sale (deducted from the host's net), and Looma retains only its platform commission described in Section 6.6. Some older host accounts may have been set up under a different fee arrangement in which Stripe processing was billed to Looma instead of the host; the fee arrangement is fixed at the time a host's account is created and cannot be changed afterward for that account.
Looma's commission is calculated per arm, on that arm's merchandise or donation subtotal only — it does not apply to tax or shipping. Where a checkout includes more than one arm belonging to the same host, each arm's fee is calculated separately and summed into the single charge. If a coupon or discount is applied, it is scoped to the arm it was issued for (a shop coupon reduces that shop's fee base only, not the whole checkout), and the commission is reduced proportionally to the discounted subtotal. The commission rate depends on the fee profile assigned to the arm by Looma; hosts cannot self-select their fee profile.
Card processing fees are set and charged by Stripe, not by Looma, based on the connected account's country and the payment method used. On new host accounts, this fee is typically paid from the sale itself (deducted from the host's net proceeds). Actual Stripe fees vary by card brand, whether the card is domestic or international, currency conversion, and other factors Stripe controls. Any Stripe rate shown in-app is an estimate for host transparency only and is not a contractual Stripe price. Cards not issued in the host's domestic country may incur higher Stripe processing fees, which are paid from the sale and do not change the price shown to the buyer.
In addition to the per-charge card processing fee described in Section 6.7, Stripe separately charges fees tied to operating and paying out a connected account. These are billed by Stripe based on account and payout activity, are distinct from Looma's commission in Section 6.6, and apply when a bank payout is actually sent rather than at the time of the original charge:
Together, a host's proceeds are reduced at two separate points: at the time of the charge (Stripe's card processing fee, Looma's commission, and, where enabled, the Stripe Tax calculation fee described in Section 6.9), and again when a bank payout runs (Stripe's payout fee, and the monthly active-account fee in months a payout is sent). Hosts should review Stripe's published Connect pricing for their account's country, as these amounts may change or vary by currency and region.
Where Stripe Tax is enabled on a checkout (see Section 6.10), Stripe charges a separate calculation fee, commonly around 0.5% of the taxed amount, for determining the applicable tax on that charge. This fee is charged by Stripe, is separate from Looma's commission, Stripe's card processing fee, and Stripe's Connect account and payout fees, and applies only where tax is actually calculated for a registered host. Hosts should confirm Stripe's then-current Tax pricing for their Connect country. This fee covers calculation only; it does not include filing or remitting tax on the host's behalf (see Section 6.10).
Looma's intended tax model uses Stripe Tax to calculate applicable sales tax, GST/HST, PST/QST, or VAT based on the host's own tax registrations and the buyer's checkout address, rather than a Looma-maintained table of provincial or regional rates. Under this model, a host adds their own tax registration numbers (for example a GST/HST or QST registration) once they have registered with the relevant tax authority. Stripe calculates and applies tax for that host only in jurisdictions where the host has an active registration on file; if a host has no registration for a jurisdiction, tax is correctly calculated as $0 for that jurisdiction rather than an estimated flat rate. This is how sellers who fall under a small-supplier registration threshold (for example, a seller below the CRA's approximately CA$30,000 small-supplier threshold, or the equivalent UK VAT threshold) are handled: they are not required to add a registration, and checkout charges no tax on their sales until they do.
Looma also provides hosts visibility into their own sales volume against thresholds Stripe monitors, so a host can see when they may be approaching a point where registration is likely required. This visibility does not constitute tax advice, does not determine a host's legal registration obligations, and does not create any obligation on Looma to register a host or verify a host's tax status; the decision and responsibility to register remains the host's.
Hosts remain responsible for remitting and filing any tax collected, or owed, with the appropriate tax authorities. Looma does not remit or file tax to any tax authority on a host's behalf. Some Looma interfaces may show a Looma-configured destination tax rate as an interim measure prior to full rollout of Stripe Tax; that interim rate is not the intended long-term basis for calculating tax and should not be relied upon as such.
Hosts configure their own shipping or delivery settings on their shop arm; fundraiser and charity arms are not taxed or charged shipping under the current pricing model. Tax and shipping, where applicable, are calculated for the arms included in a checkout and included in that checkout's single buyer charge. Looma's commission (Section 6.6) is not applied to tax or shipping amounts. Tax and shipping amounts still form part of the charge on which Stripe's card processing fee, and where applicable the Stripe Tax calculation fee, are calculated. A buyer's checkout address may be collected and passed to Stripe for tax calculation and payment purposes; Looma does not separately store a buyer address book. Looma does not provide tax advice.
New host Connect accounts begin with payouts held pending Looma's business information review. During this period, sales still settle to the host's Connect balance, but bank payouts remain on hold. Once Looma's review is complete and Stripe's identity verification is satisfied, organization hosts move to a standard daily payout schedule. New individual-seller hosts remain on a manual payout schedule for an additional period after business review clears (currently up to 14 days), intended to allow both Looma's review and Stripe's own funds-availability timing to complete before a first bank payout; hosts in this period are shown a "new seller" status. After that period, individual hosts also move to a standard daily schedule. Looma does not offer Instant or Premium payout options for host commerce. The time it takes for charged funds to become available for payout is separately controlled by Stripe and may vary by country. When a payout runs, Stripe's standard payout fee applies, and, in a month a payout is successfully sent, the monthly active-account fee applies (see Section 6.8).
When a host or Looma issues a refund on a commerce order, Looma's commission is retained and is not refunded, even where the merchandise, tax, and/or shipping portions are refunded to the buyer. Stripe's own card processing fee on the original charge is also generally not returned on a refund, consistent with Stripe's standard rules; that cost may be absorbed by the host. Because live checkout resolves to a single host payee, a refund on one checkout affects only that host's charge and does not affect any other host's separate checkout. Partial refunds are supported up to the remaining refundable amount on an order.
Payment disputes and chargebacks follow Stripe's dispute process on the host's connected account for that charge. Because each completed checkout is a direct charge on a single host's Connect account, a dispute on one host's charge does not affect any other host's separate checkout. On new host accounts, Stripe's dispute fees are paid from that host's account. Looma does not add an automatic additional fee for a first or isolated dispute. Looma may recover Stripe dispute costs and related losses from a host's sales or by adjusting payouts, and hosts with an elevated dispute rate may be subject to review, restrictions, or additional fees.
Host Indemnification, Fraud Liability & Absolute Clawback Rights: Each host (and the verified adult account holder who creates or controls the host profile) agrees that it is directly, fully, and unconditionally responsible for all charges, refunds, customer disputes, fraud chargebacks, payment reversals, Stripe Connect account deficits, regulatory assessments, and card-brand penalties incurred on or associated with its connected account. In the event that a host triggers fraudulent chargebacks, engages in illegal or deceptive transactions, incurs a negative Stripe Connect balance, or is suspended, terminated, or banned by Stripe Connect or Looma:
An organization or community host may link its Stripe Connect account to another host's when both are owned by the same primary profile. This results in one Stripe account, one identity verification, one bank destination, and shared settlement across the linked hosts. A host may later create its own separate Connect account if it needs its own independent settlement destination. Sharing a Connect account does not by itself allow a multi-host cart to check out together — checkout still requires the selected items to resolve to a single host payee, as described in Section 6.5.
Looma commerce is currently supported for hosts with a Stripe Connect account in Canada (settling in CAD) or the United Kingdom (settling in GBP). The charge currency follows the host's Connect country. Checkout does not support hosts in unsupported Connect countries. Non-domestic cards may increase the Stripe processing fee paid by the host; the price shown to the buyer is not automatically increased as a result. The Connect account and payout fee amounts in Section 6.8 reflect Stripe's published Canadian pricing; UK hosts should confirm Stripe's corresponding UK Connect pricing.
When creating a shop or fundraiser, a host selects a seller type, which determines the verification path and applies for the life of that arm; seller type cannot later be changed to qualify for a lower fee tier.
Before a shop, fundraiser, or charity arm can accept live payments, the host must complete Stripe Connect onboarding, which includes the identity or business verification appropriate to the seller type selected above. By selecting "Create Shop," "Start Fundraiser," "Start Charity Drive," or the equivalent action to activate any commerce arm, a host affirmatively agrees to: (a) Looma's Terms of Use, including the Commerce, Marketplace & Host Fees terms in this Section 6; and (b) Stripe's Connected Account Agreement and related Stripe service terms, which independently govern the host's Stripe Connect account, identity verification, payouts, and Stripe's own fees. Continued use of a commerce arm constitutes ongoing agreement to these terms as they may be updated from time to time (see Section 6.20).
Looma may decline to activate, or may suspend or terminate, a host's commerce arm at its discretion, including where supporting documentation cannot be verified, where Stripe onboarding or verification is not completed or is rejected, or where Looma identifies signs of fraudulent or inauthentic seller activity.
To help protect buyers while individual sellers build a track record, the following apply to new individual-seller hosts until they graduate from these limits:
Refund requests outside of commerce orders are handled on a case-by-case basis. To request a refund, contact billing@looma.social with the transaction details and reason for your request.
You may close your account at any time through your settings. Looma may suspend or terminate your account for violations of our terms or suspected fraud without prior notice.
We reserve the right to modify pricing or billing practices. If changes occur, we will notify affected users in advance through email or in-app notifications.
Looma is committed to returning up to 50% of platform net profits back to active users and 25% to community charities and organizations through Looma Gives. Legally, this community profit-sharing operates as a promotional user loyalty and rewards program based on authentic platform activity. The following terms govern the program:
Looma operates in strict compliance with the Canadian Competition Act (R.S.C., 1985, c. C-34):
Looma maintains a strict Zero Tolerance Policy regarding abuse, discrimination, threats, and any form of harmful or illegal behavior on our platform. We are committed to providing a safe and respectful environment for all users.
This includes, but is not limited to:
Violations of this policy will result in immediate account suspension or permanent ban. We cooperate fully with law enforcement when required and report serious infractions as necessary.
If you witness or experience any violations of this policy, report them through the in-app reporting tools or by emailing safety@looma.social. All reports are taken seriously and investigated promptly.
Looma is committed to protecting minors online and upholding the highest standards of child safety. We maintain a strict zero-tolerance policy toward child sexual abuse material (CSAM), exploitation, or any behavior that endangers young users.
We do not permit any content, communication, or activity that exploits or endangers children. Violations will result in immediate removal and reporting to relevant law enforcement or child protection agencies.
Account creation on Looma is restricted to adults aged 18 and older. Onboarding requires adulthood to be declared or verified; if a person indicates an age under 18, account creation does not proceed and no standalone account is created. Minors access Looma only as sub-profiles created and managed by a verified adult. Sub-profiles indicating an age under 13 are not permitted, and any account discovered to have been created by a person under 18 is subject to immediate suspension.
Looma operates a tiered safety model. Features such as direct messaging, calling, and access to certain content categories are restricted based on a user's verified age. Users aged 13 to 15 have the most restricted access. Users aged 16 to 17 have supervised or independent minor access. Full platform features are available only to verified adults aged 18 and over. For a full breakdown of what each tier can access, see Section 9.
We use AI moderation tools, image scanning, and human review to detect and remove harmful or exploitative content. All text content is screened in real time before publication or delivery. Our systems prioritize protection of vulnerable users and flag violations for immediate action.
If you encounter any content or behavior that puts a child at risk, report it using the in-app tools or email safety@looma.social. Our designated child safety contact is childsafety@looma.social. All reports are taken seriously and handled confidentially.
Looma takes its obligations regarding youth and minor protection seriously under Canadian privacy and child protection legislation (including federal PIPEDA youth privacy guidelines, provincial age-of-majority standards, and Quebec Law 25 requiring verifiable parental or guardian consent for minors under 14), as well as recognized international child online safety principles and frameworks (such as GDPR and the Digital Services Act). This section explains how we verify adulthood at account creation, how minors are added as sub-profiles by a verified adult, and how we enforce access restrictions by age tier.
Looma uses a layered verification system to confirm adulthood at the point of account creation. Only adults may create accounts; the methods below are how an adult establishes that status. If a person declares an age under 18 during onboarding, account creation does not proceed. Self-declaration of adulthood alone places the account in Unverified status with read-only access — it is never sufficient for full access, which requires at least one of the independent verification methods below to be completed.
Minors do not undergo these verification methods. A minor exists only as a sub-profile under a verified adult's account, and the sub-profile's age tier is set and controlled by that adult.
Operating-System Age Signal (Primary). Where available, Looma reads age data from the user's Apple App Store or Google Play account. These platform signals are treated as the highest-confidence verification source and are the primary method used wherever they are available.
Credit Card Validation. Where OS signals are unavailable, adults may verify through a Stripe-processed payment-method check. Looma places a small refundable authorization hold (CA$0.50) to confirm the user controls a working adult payment method. The hold is never captured — it is authorized and released immediately, so no charge is ever made. Looma stores only the resulting verification status; card details are processed entirely by Stripe and are never stored by Looma.
QR Proximity Vouching. Adults without a card may be verified through in-person community vouching. The user generates a one-time QR code protected by screen security. A verified adult scans it in person and completes a structured declaration of their relationship to the user. One vouch from an identity-verified user, or three vouches from card-verified users, grants full verification. Users verified through vouching cannot themselves vouch for others.
Identity Verification. Users may complete identity verification through Looma's verification provider for the highest-trust pathway. Looma stores only the resulting verification status. Document data and biometric data are processed by the verification provider and are never stored by Looma.
Where no verification method can be completed, for any reason on any platform or in any region, the user is placed in Unverified status. Unverified accounts may browse public feeds in read-only mode but cannot follow, message, create content, participate in communities, or access governance functions. This is the default fail-safe state. Signal unavailability never results in elevated access.
The tiers below apply both to adult account holders and to the minor sub-profiles a verified adult creates. A profile's tier is determined by verified or adult-assigned age. Access to features on Looma is governed by the following age tiers:
Minors do not register on Looma. A minor is present only as a sub-profile created by a verified adult under that adult's own account. This means the responsible adult is identified and verified before any minor profile exists, and parental involvement is built into the architecture rather than collected through a separate consent step.
The verified adult who creates a sub-profile is responsible for the accuracy of the age tier assigned to it and for the minor's use of the platform. Profile switching is protected by a PIN set by the adult, preventing a minor from reaching adult-tier content or other profiles. The adult retains full control of the sub-profile at all times and may modify or remove it.
A parent or guardian may withdraw a minor's access at any time by removing the sub-profile or by contacting privacy@looma.social. Upon removal, the sub-profile is disabled and the minor's personal data is queued for deletion in accordance with our data retention policy.
Looma records the tier assignment, verification source, and verification status for each account. Raw verification data is never stored. The trust level applied to each source is as follows:
Looma periodically re-checks age signals from the device platform. If a re-check returns a result inconsistent with the user's stored age tier, the account may be flagged for review and access may be temporarily restricted pending resolution.
Verification is treated as an ongoing process, not a one-time event. Every profile, conversation, and community member list includes a dedicated "Report as Minor" option, separate from content reports. Any user may flag an account they believe belongs to someone under 18.
When an account is flagged, it is immediately downgraded to Unverified status and the account holder receives a re-verification prompt within 24 hours. Successful re-verification restores access. Failure to re-verify within 7 days results in account closure or routing to the parent sub-profile pathway. Reports are handled confidentially and the reporting user's identity is not disclosed to the reported party.
Looma enforces mandatory usage limits and forced break intervals for all minor users. These limits are applied automatically based on the user's age tier and cannot be disabled by the user. The limits are designed to comply with emerging regulatory requirements around addictive design and screen time for minors.
For any questions regarding parental consent, age verification, or the rights of minors on Looma, please contact us at privacy@looma.social or our designated child safety contact at childsafety@looma.social.
Looma is built on authentic human connection. To protect the integrity and trust of our community, the posting or sharing of AI-generated content is strictly prohibited across all areas of the platform. This policy applies to all users, all account types, and all content formats.
The following types of AI-generated content are explicitly banned on Looma:
Looma's mission is rooted in real relationships, between friends, within communities, and between donors and people in need through Looma Gives. AI-generated content undermines the authenticity that makes those relationships meaningful. It erodes trust, distorts community dynamics, and creates an uneven experience where synthetic content competes with genuine human expression. This policy exists to keep Looma a space where every voice is real.
Looma uses a combination of automated detection, community reporting, and human moderation to identify AI-generated content. Enforcement actions are applied based on the severity and frequency of violations:
Looma reserves the right to escalate cases involving AI-generated content that violates applicable law, including laws governing non-consensual intimate imagery, defamation, or fraud, to relevant law enforcement or regulatory authorities.
The limited use of AI tools for personal productivity, such as spell-checking, grammar correction, or translation, is not prohibited, provided the final content genuinely reflects your own ideas and voice. If you use AI assistance to draft content that you then substantially rewrite and personalize, that use falls outside this policy's prohibition. However, content that is primarily AI-generated remains prohibited regardless of how it is framed or disclosed.
If you share content that incorporates AI tools in a transparent, clearly disclosed, and non-deceptive way, for example, a post explicitly discussing your use of an AI tool as the subject of the post, Looma may use discretion in determining whether such content is consistent with the spirit of this policy.
If you encounter content you believe has been generated by AI in violation of this policy, use the in-app report function on the relevant post or profile and select "Inauthentic or AI-generated content." You may also report violations directly by emailing safety@looma.social with a link to the content and a brief description of your concern. All reports are reviewed by our moderation team.