A Social Utility Built to Give Back.
Looma exists because someone has to build a Social Utility the way it was always supposed to work. For people, not against them.
Social Media Had Its Chance. Meet the Social Utility.
Looma was built on a simple belief: a Social Utility should bring people together, not pull them apart, flood them with ads, or profit at the cost of community.
Like many people, we watched the platforms we once loved become overrun by engagement algorithms, misinformation, and monetization strategies that rewarded outrage over authenticity. The deeper we looked, the more obvious it became: Social Media was built to extract value from users, not return it.
Looma is the answer: a Social Utility. A platform where moments are shared without pressure. Where communities thrive without noise. Where your voice matters more than your follower count. Where children are protected by design, not by an opt-in toggle. And where the profits flow back to the people who make the platform what it is.
Five Principles That Shape Everything We Build
Every feature, every default, every line of code traces back to one of these. They aren't slogans, they're decision rules.
Children Come First
If a feature can't be made safe for a child, it doesn't ship. Safety is the foundation Looma is built on, not a setting buried in a menu.
Real Communities, Not Crowds
Looma is built around the groups you already trust, your school, your church, your team, your family, not around algorithmic virality.
Healthy by Default
No engagement traps. Mandatory breaks, scroll caps, and daily limits keep the platform healthy at every age.
Radical Transparency
Every dollar of profit has a public destination. Quarterly impact reports show exactly where the money goes. No hidden agendas.
Profits With Purpose
50% of profits go back to users. 25% to charities and community organizations. The founder takes no salary until the model is sustainable.
Users Have a Say
Users vote on platform changes and decide which charities receive funding. Looma's direction belongs to the people who use it, not to investors.
100% Accounted For. Publicly.
Looma runs ads, and we're upfront about it. Here's exactly where every dollar of profit goes.
Every Dollar of Profit, Broken Down:
Most platforms hide where the money flows. We make it the first thing you see.
A Safety Net, Not a Slot Machine.
The 50% returned to users is split deliberately, so everyone benefits a little, the most active contributors benefit more, and nobody gets pulled into engagement traps in the process.
How the 50% is Distributed
What Actually Earns Rewards
Looma rewards contribution. The work that makes a community real. Likes and scrolling barely count. The bars below show the relative reward weight of each action.
Notice what's at the top and what's at the bottom. Donating, inviting, organizing, contributing, those earn rewards. Scrolling and liking barely register.
Guardrails Built Into the Rewards System
Why It's Built This Way
Looma rewards contribution, not consumption. Likes barely count. What earns rewards is the work that makes a community real, starting a discussion, organizing an event, creating a community, helping someone in need, keeping the space safe.
And here's something no other platform does: Looma rewards healthy use itself. Taking breaks when prompted and maintaining a healthy daily rhythm earns the same kind of reward as posting and engaging. The platform literally pays you to close the app when you've had enough.
The point isn't to turn users into content machines. It's to quietly put a little extra in the pockets of people who could use it. If a parent uses Looma normally, sharing in their church community, organizing a sports team, joining a few discussions, and ends the month with an extra $50 or $100 for groceries, gas, or diapers, the system is doing exactly what it was designed to do.
A Platform. A Giving Engine. One Mission.
🏘️ Real Communities Thrive Here
Looma is tailored for schools, sports organizations, clubs, spiritual groups, families, and creative circles. Members can share moments, host events, organize fundraisers, and run discussions, all within private, trusted spaces.
From planning church events to coordinating youth sports teams to running club fundraisers, Looma gives real groups a real home online, without exposing them to algorithmic feeds, public scrutiny, or predatory engagement design.
♥ Giving Built Into the Platform
Through Looma Gives, 25% of platform profits are donated directly to charities, shelters, schools, and community organizations. A patent-pending NFC bracelet system also lets community members donate directly to people in need, with 100% of funds reaching recipients.
This isn't charity bolted onto a tech company. It's the reason Looma exists. The platform funds the giving program; the giving program proves the platform's purpose.
Why I Built This.
I didn't build Looma to get rich. I built it because I didn't need more, and I knew this kind of platform could give more.
This isn't a tech startup chasing a buyout. It's a mission to build a true Social Utility, one that restores integrity, purpose, and generosity to the way we connect online, and gives kids a place to grow up that doesn't treat them as a product.
If Looma can help one family feel safer, one community feel stronger, or one person in need feel supported, then it's doing exactly what it was meant to do.
Marc Lachance
Founder, Looma
Be Part of Something Built to Last.
Every download. Every community. Every shared moment helps prove that a Social Utility built for people, not advertisers, is not just possible, it's here.
